Game Changer: The Return of the Iconic Technics HiFi Audio Brand
In 2015, Panasonic invited the world to “rediscover music” with the return of the iconic Technics audio brand in North America featuring the launch of two ultra-premium Technics Hi-Fi systems – the R1 Reference Class and C700 Premium Class systems — the first new Technics HiFi products to be introduced in six years.
The new Technics division, headed by Michiko Ogawa, a former Technics audio engineer as well as an accomplished professional jazz pianist, is steeped in a rich history of audio technology development. Technics audio engineers have taken that wealth of technological knowhow to create a new level of HiFi audio products that deliver the Technics Definitive Sound, a concept founded on Accurate Digital Technology, Noiseless Signal Technology, and Emotive Acoustic Technology.
“We grow up repeatedly discovering and being moved by new types of music. However as we get older we get distracted by all the things going on in our lives and perhaps misplace the pure love of music,” said Ogawa. “Through our Technics products we are striving to offer listeners the feeling of rediscovering music as it was originally intended by helping them to have uniquely emotionally-engaging experiences – ones that we seem to have lost.”
“In re-launching Technics we have called upon nearly five decades of audio experience and bring this DNA into the digital age, delivering innovative digital signal processing technologies wrapped in new design forms,” said Koichi Miura, Technics’ Head of Production. “Audio is in our DNA.”
The Technics C700 system speakers met with immediate critical acclaim with high-end audio influencers including acclaimed hi-fi audio magazine Stereophile which featured the C700 on its January 2016 cover proclaiming them “beautiful, well-engineered” and “affordable excellence.”
In late 2015, Technics upped their game even further with the debut of an expanded range of premium audio products including the debut of a new Grand Class G30 Series, its first premium microsystem – the Ottava SC-C500 HiFi System, and the EAH-T700 ultra-premium HiFi headphones all of which will debut in early 2016.
Then at the 2016 Consumer Electronics Show, Technics stole the spotlight — to the joy of tens-of-thousands of avid fans, with the unveiling of the crown jewel of its new Grand Class Series – the Technics SL-1200G Direct-Drive Turntable. The return of the revered Technics turntable celebrates both Technics’ 50th anniversary of audio excellence and heralds a renewed and growing consumer interest in vinyl records.
A Technics 50th anniversary limited edition Grand Class SL-1200GAE will be available in Summer 2016 with a limited serial number plate and restricted global quantity of 1,200 pieces while the Grand Class SL-1200G will be available in late 2016.